It’s not often that BazaarVoice shines a spotlight on one of its 10,000+ clients, which include the likes of Unilever, Bose, Target and Walmart. That’s exactly what BazaarVoice did in its recent success story profiling Calego and the work it has done using the BazaarVoice platform to generate, syndicate and leverage ratings & reviews to […]
Gathering loads of ratings & reviews on a consistent basis will benefit much more than just sales. Marketing, branding and business goals become easier to attain as you leverage the power of your customers’ own words in your favour. In February 2019, one of our retail partners was planning its in-store and online Black Friday […]
After years of leveraging ratings & reviews to build its own brands, Calego is now sharing its insights and expertise
Shoppers aren’t fooled by ratings & reviews that are inorganic. Resorting to professionally written product reviews or ones that are incentivized cheapens your brand, leaves you vulnerable to competition and is unsustainable.
Do your products enjoy volume, authenticity and recency when it comes to ratings & reviews? If not, you’re losing sales, diminishing your brand and ceding market share. Learn why we formulated the 3 pillars of effective ratings & reviews after spending years defining and refining our tactics and techniques.
In 2015, we had zero ratings and zero reviews on the products under our flagship travel brand that was sold exclusively at one third-party retailer. By 2020, we had generated and syndicated over 250,000 ratings & reviews, built the #1 rated and reviewed travel brand, launched the #1 rated & reviewed wellness kit brand, earned countless awards and grew our business 20x.
Rating, the first pillar: Rating is the most straightforward of all four pillars. It reflects the actual overall rating your products receive from your customers.